Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, including mobile phones, display advertising, and any other digital medium. Today, in this online world your company must be good at digital marketing in order to enhance the brand distinction of your company among targeted audiences. Digital Marketing is basically a subcategory of marketing that uses digital technology to advertise and sell products and services. It is also known as Internet Marketing but this approach is considered to be more targeted, interactive, and measurable. Digital marketing mainly uses the internet as a prime promotional medium to promote brand and services effectively. It uses various promotional techniques, tactics, and mediums to reach potential customers via digital technologies.
Some of the tools of digital marketing are:
SEO (SEARCH ENGINE OPTIMIZATION)
It brings in organic traffic to your website, involving keywords/key phrases. Research SEO can be performed on images as well as text It is crucial for generating more business from organic searches , it should be practiced as an on-going strategy
PPC (PAY-PER-CLICK)
Instead of Google setting prices, the market effectively sets Google Ads prices at what advertisers are willing to pay. Insurance is always one of the most expensive keywords to purchase. It has been noticed that 52 percent of people shopping online prefer to click on paid advertisements at the top of Google’s search engine. If your PPC ad is among the top three PPC ad slots on the first search engine results page on Google, you’ve got about a one in six chance of an internet user clicking on your page.
SOCIAL MEDIA MARKETING
There is a social media network for every type of business. More and more businesses are investing in social media marketing. Social media helps to reach new groups of prospective customers. The biggest platforms are Facebook, Twitter, and Instagram. Social media marketing can be used for long-term or short-term campaigns
CONTENT MARKETING
Content marketing is the practice of providing valuable, interesting, or helpful content that builds brand presence, authority, and consumer trust. Content marketing covers the following aspects: articles, blog videos, webinars, free guides, e-books, podcasts, etc.
TELEVISION ADVERTISING
With competition from Netflix and a host of new video streaming providers, the television industry has undergone seismic changes over the last five years. There are lots of options for those that want to advertise on television without paying expensive ad slot costs. TV ads are capable of intruding whatever else a viewer might be doing to watch and listen to your pitch. No other advertising medium combines sight and sound and has such a grand impact. Good TV ads are more than walking, talking messages.
In conclusion, in this online world, your company must be good at digital marketing in order to enhance the brand eminence of your company among targeted audiences. Digital Marketing is basically a subcategory of marketing that uses digital technology to endorse and sell products and services. It is also known as Internet Marketing but this approach is considered to be more targeted, interactive, and measurable. Digital marketing mainly uses the internet as a prime promotional medium to promote brand and services effectively. It uses various promotional techniques, tactics, and mediums to reach potential customers via digital technologies.